Marketing Master’s

Level: Master (MA&MSc)
Start years: 2024
Start month: February, September
Semesters: 4
Application deadline: November 15, 2023
English level: Upper Intermediate
Language certificate requested: FCE or CAE, IELTS 6+ or TOEFL 79+
Type of Entrance Exam: Interview
Price: 5 000
eur/year (2 semesters)
University: Budapest Metropolitan University (METU)
City: Budapest

Course Description

The Master’s program in Marketing Leadership is meticulously designed to empower individuals seeking not only to specialize in marketing but also to ascend to leadership roles within the field. It provides a comprehensive and nuanced grasp of the ever-evolving marketing landscape, immersing students in the latest industry trends and cutting-edge developments. Going beyond theoretical underpinnings, the curriculum places a strong emphasis on hands-on applications, nurturing the ability to tackle intricate challenges and cultivate innovative solutions. Moreover, students are presented with valuable opportunities to attain professional certifications, including the highly esteemed Google Ads Fundamentals Certification. This ensures that they not only grasp theoretical knowledge but also acquire practical skills that are directly applicable in the dynamic business arena.

The program goes further by equipping students with a high level of proficiency in state-of-the-art marketing tools and sophisticated analytics software. This proficiency is invaluable in enabling them to not only keep pace with rapid industry transformations but also to proactively navigate and capitalize on them. Additionally, a diverse range of elective subjects, such as Direct Marketing, Influencer Marketing, and Country Branding, allows students to tailor their educational experience to align with their specific interests and career aspirations.

One of the distinguishing features of this program lies in its faculty, which comprises seasoned educators from Metropolitan University as well as accomplished industry experts. This dual perspective ensures that students receive a well-rounded education that seamlessly merges theoretical knowledge with practical insights gleaned from real-world experiences. As a result, graduates of this program emerge as highly adaptable and versatile marketing professionals, poised for success in a myriad of professional settings. Whether pursuing careers in multinational corporations, thriving agencies, or even venturing into entrepreneurial endeavors, they are primed to make significant contributions to the marketing landscape.

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