The Masters program in Marketing is meticulously designed to cultivate professionals adept at conducting marketing activities across diverse business and non-business entities. Graduates will possess the theoretical and practical knowledge required to develop comprehensive marketing strategies, oversee marketing endeavors and projects on a broad scale, manage various initiatives, processes, and professional programs, apply marketing tools effectively, and coordinate task execution.
For students who can transfer a minimum of 60 relevant credits from their bachelor studies, there’s the opportunity to complete the master’s program in just two semesters. Upon completing this program, students will have gained extensive knowledge about the general and specific characteristics of marketing, including its pivotal developmental directions and specific research methodologies. They will have practical experience and the ability to manage medium to large enterprises, intricate organizational units, execute comprehensive economic functions within business organizations, and handle complex management processes. Graduates will be adept at resource management in both domestic and international, multicultural environments.
The program encompasses a diverse range of subjects, including marketing for international market entry, applied marketing strategy, brand strategy with an international focus, supply-chain marketing, trade and shopper marketing, and integrated marketing communications, along with creative communication planning.
Upon graduation, a multitude of career paths open up for graduates. Opportunities abound in Hungarian and foreign SMEs, multinational corporations, and international organizations. Graduates can pursue roles such as International Trade (Procurement) Manager, Market Researcher and Market Analyst, International Marketing Strategic Planner, International Marketing Consultant, Brand Manager, and Marketing Controller. This program equips students with a robust foundation to excel in the dynamic field of marketing.