This program caters to individuals with strong verbal and written communication skills, a keen sense of observation, and a keen interest in the realms of commerce and marketing. Marketing permeates every facet of our lives, influencing our choices and even necessitating the sale of our personal brand in certain situations. The Commerce and Marketing program imparts fundamental knowledge of business and economics, offering a wide array of potential career paths and further educational pursuits. Through practical group training guided by industry experts and tasks provided by leading companies, students have the opportunity to hone their skills in marketing, PR, advertising, and communication.
The curriculum unfolds over six semesters, each with a specific focus. The initial semesters delve into understanding the economic, social, and technological landscapes, along with establishing foundational marketing knowledge. As students progress, they deepen their understanding of business and marketing, exploring various fields such as Integrated Marketing Communications and Market Research. Specialization becomes the focal point in the fifth and sixth semesters, with options including Public Relations, Advertising, Marketing Strategy, Digital Marketing, Event Marketing, or Content Marketing. The final semester is dedicated to the degree thesis and an internship.
Specializations provide further refinement:
In the Advertising and PR specialization, students are equipped to become valuable assets to advertising and PR agencies, or to assume marketing-related roles in companies of varying sizes. The emphasis is on practical learning, encompassing the production of diverse advertising and PR materials. Contemporary techniques and tools are a key focus, incorporating digital marketing, new media, and cutting-edge trends like content marketing.
The Global Marketing specialization offers a deeper understanding of the international dimensions of marketing. This track delves into the nuances of international markets, encompassing economic, social, and technological considerations. Practical skills are cultivated through a range of tasks and projects, simulating real-world decision-making processes in communication and marketing.
Graduates of this program can pursue careers as experts within the commerce and marketing departments of multinational and national companies, advertising and PR agencies, managers of start-up ventures, executives or marketing professionals in small and medium enterprises, and experts in the non-profit sector. Specializations are offered with a minimum enrollment of 15 students.
