This program is tailored for individuals with strong verbal and written communication skills, a keen eye for detail, and a deep interest in the dynamics of business. It targets those who seek to understand and engage with the realms of commerce and marketing. In today’s world, marketing permeates every facet of life, influencing decisions and even necessitating the marketing of oneself. This program equips students with essential business and economic knowledge, providing a broad spectrum of potential career paths and further educational pursuits. Through practical training guided by industry experts, students delve into marketing, PR, advertising, and communication.
The curriculum spans three academic years, covering the theory of communication, mass media, social studies, psychology, and marketing, among other subjects. Practical courses such as creative communication, social projects, and media projects offer hands-on experience. As the program progresses, students delve deeper into various aspects of business and marketing, including Integrated Marketing Communications and Market Research. Specialization occurs in the fifth and sixth semesters, with options like Public Relations, Advertising, Marketing Strategy, Digital Marketing, Event Marketing, or Content Marketing. The seventh semester focuses on the degree thesis and an internship.
Within this program, there are two specializations:
Advertising and PR: This specialization readies students for roles in advertising and PR agencies or marketing-related positions in companies of varying sizes. Emphasis is placed on practical learning, covering a wide range of advertising and PR materials, including digital marketing and emerging trends.
Global Marketing: This specialization offers a deeper understanding of the international facets of marketing. It delves into the global environment, along with economic, social, and technological aspects. Students gain insight into marketing and public relations through global examples, while also exploring digital marketing practices.
Specializations are initiated with a minimum enrollment of 15 students.
The curriculum covers fundamental topics such as Principles of Marketing, Commerce and Trade, Management and Organization, International Economics, Integrated Marketing Communication, Introduction to E-business, Market Research, Advertising and Media Planning, Public Relations Theory and Practice, Digital Marketing Solutions, Branding in an International environment, and Content Marketing.
Graduates of this program can pursue roles as experts in the commerce and marketing departments of multinational and national companies, advertising and PR agencies, managers of start-up businesses, executives in small and medium enterprises, or experts in the non-profit sector.